In 2002 Deborah and Jennifer met when they were hired as half of a 4 person marketing team for CitiStreet, a joint venture between State Street and CitiGroup. They were tasked with writing, designing and developing every inch of both internal and external marketing needed for the group – everything from writing multimillion dollar proposals, to ordering (and eating) cake for sales meetings. 

Placed in cubicles facing each other they found they had double the productivity (and fun) doing the work when they were able to do it together. They dreamed of owning their own agency one day, and even bought a company domain name in 2004 (always forward-thinking!).

When Deborah left CitiStreet and started work with Winn-Dixie Stores, she found a position for Jennifer to come with her. For almost 20 years they continued to work together at 3 different companies and countless freelance efforts, but were never able to make the type of impact they wanted on the landscape of marketing. That is when S&S Insights was finally brought to fruition, a Marketing Agency focused on the client’s success (not the agency’s bottom line). 

SSi was founded on authenticity. Working with brands to create customer lifetime value programs to truly connect with their target audiences. 

Authentic brands with authentic connections create sustainable success, and we are all about success.